Privacy Policy
Effective Date: March 25, 2026 Last Updated: March 25, 2026
Who We Are
This website is operated by Maidah Chughtai, Licensed Marriage and Family Therapist (LMFT #161780), doing business as Bluum Therapy, located at 3468 Mt. Diablo Blvd., Suite B200, Lafayette, CA 94549.
If you have questions about this policy, you can reach us at maidah@bluumtherapy.com or (925) 389-3864.
What This Policy Covers
This privacy policy applies to information collected through this website (bluumtherapy.com) — including the contact form, enquiry submissions, and general browsing activity.
It does not govern clinical records or health information shared in the context of a therapeutic relationship. Information you share as a client of Bluum Therapy is protected under the Health Insurance Portability and Accountability Act (HIPAA) and is governed by a separate Notice of Privacy Practices, which you will receive before or at the start of treatment.
Information We Collect
Information you give us directly
When you use the contact form on this website, we collect the information you submit — typically your name, email address, phone number, and the details of your enquiry. This information is used solely to respond to your message and, if you become a client, to facilitate the intake process.
We do not collect sensitive health information through this website. Please do not include confidential details about your mental health, medical history, or personal circumstances in a website form — save that conversation for a private phone call or session.
Information collected automatically
This website is built on Squarespace, which automatically collects certain technical data when you visit, including your IP address, browser type, pages visited, and time spent on the site. This is standard practice for virtually all websites. Squarespace uses this data for platform performance and security purposes. You can read Squarespace's own privacy policy at squarespace.com/privacy.
If Google Analytics is active on this site, it collects anonymised data about how visitors navigate the site. This data is aggregated and does not identify you personally. You can opt out of Google Analytics tracking at any time using the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
Cookies
This website uses cookies — small text files stored on your device — for basic functionality and, where analytics are active, to understand how visitors use the site. Cookies do not contain your name, email address, or any personally identifying information.
Most browsers allow you to refuse or delete cookies through your browser settings. Doing so will not prevent you from using this website, though some features may function differently.
How We Use Your Information
Information collected through this website is used to:
Respond to enquiries submitted through the contact form
Understand how the website is being used and how to improve it
Comply with legal and professional obligations
We do not sell, rent, or share your personal information with third parties for marketing purposes. We do not use your contact details to add you to mailing lists without your explicit consent.
A Note on HIPAA
Bluum Therapy is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). However, HIPAA protections apply to protected health information (PHI) created, received, or maintained in the course of providing healthcare services — not to general website enquiries.
If you become a client of Bluum Therapy, you will receive a separate Notice of Privacy Practices that explains in detail how your clinical information is handled, stored, shared, and protected. That document governs the therapeutic relationship. This privacy policy governs the website only.
Third-Party Links
This website may contain links to external sites, including Psychology Today and LinkedIn. Once you leave bluumtherapy.com, this privacy policy no longer applies. We encourage you to review the privacy policies of any third-party sites you visit.
Children's Privacy
Bluum Therapy works with children as young as three years old, but this website is not directed at children and does not knowingly collect personal information from anyone under the age of 13 without verifiable parental consent. If you believe a child has submitted information through this website without appropriate consent, please contact us at maidah@bluumtherapy.com and we will promptly delete it.
California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) give you certain rights regarding your personal information.
You have the right to:
Know what personal information we have collected about you and how it is used
Request deletion of personal information we hold about you, subject to certain exceptions
Opt out of the sale or sharing of your personal information — we do not sell or share personal information for commercial purposes
Non-discrimination — exercising any of these rights will not affect the services available to you
To exercise any of these rights, contact us at maidah@bluumtherapy.com. We will respond to verified requests within 45 days.
Data Retention
We retain contact form submissions for as long as is reasonably necessary to respond to your enquiry and, if you become a client, to support the intake process. If you do not proceed as a client, we will delete your submission within 12 months of your last contact with us.
Analytics data collected by Squarespace and Google Analytics is retained according to those platforms' own data retention policies.
Security
We take reasonable steps to protect the information submitted through this website from unauthorised access, disclosure, or loss. However, no method of internet transmission is completely secure, and we cannot guarantee absolute security. Please do not submit sensitive health information through this website.
Changes to This Policy
We may update this policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have questions, concerns, or requests related to this privacy policy, please contact:
Maidah Chughtai, LMFT Bluum Therapy 3468 Mt. Diablo Blvd., Suite B200 Lafayette, CA 94549 maidah@bluumtherapy.com (925) 389-3864
This privacy policy was prepared for informational purposes and should be reviewed by a qualified legal professional before publication, particularly with respect to HIPAA compliance, CCPA obligations, and any applicable state telehealth regulations.